Arbie Pagdanganan-Lesano
User Experience
Product Development
Tech Due Diligence
Project Management
Hey there.
I'm a Product Development & Usability Specialist based in Southeast Asia. With combined experience of 14 years, I help teams and companies to visualize and communicate the best of their products with the target audience.
My fascination with product design is rapidly growing and I'd like to keep it that way. As it grows, it involves the study of human judgement and decisions as it greatly affects how the product works. I dream of turning this fascination into something that creates impact to the world.
My Weaponry
My Knowledge Level in Design, Product Management & Presentation Tools
FIGMA
100%
ILLUSTRATOR
100%
PHOTOSHOP
95%
ADOBE XD
90%
CONFLUENCE
85%
JIRA
95%
OVERFLOW
80%
KEYNOTE & GSLIDE
100%
GDOCS / GSHEETS
100%
Favorite Projects
Projects That Helped Hone My Technical and Soft Skills
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Professional Experience
JUL 2023 - NOV 2023
Society Pass Inc. (Nasdaq: SOPA)
GROUP CHIEF PRODUCT OFFICER
Appointed as Group CPO in Jul 2023, I led multiple product launch of SoPa's subsidiaries: SoPa Loyalty, New Gorilla App, Nusatrip UX Revamp and LFG Revamp. With the help of my team, we created and organized all needed mediums and pitch decks of TMG's successful PH launch last August 2023. In preparation for TMG's IPO on Q1 of 2024, we worked with other teams to validate and organize all presentations and documents for the S1 filing.
APR 2021 - JUL 2023
VP OF PRODUCT DEVELOPMENT &
PH COUNTRY GENERAL MANAGER
As Product VP, I was heavily involved with the tech due diligence as part of the business acquisition process. I established a solid product development direction, planning and tech cost projection across SoPa ventures & platforms. Co-led the SoPa Loyalty App Launch together with the group CTO & CMO, held last June 2023.
Appointed as CGM of PH, I was entrusted to establish the PH office, admin process and legal entity which was one of the greatest challenges in my career as I'm juggling two big roles. Part of it is managing the PH's P&L, ops and hiring. I handpicked great talents who helped PH achieve our 2021-2022 KPIs. We had a great working culture and camaraderie and produced better results. Being the VP of Product at the same time was an advantage as I can easily identify business and customer challenges and offer effective solutions.
MAR 2019 - MAY 2020
JUL 2020 - APR 2021
Code & Theory
UX & STRATEGY HEAD
Leading the UX and Strategy on C&T projects, I was heavily involved on the define phase and strategy decks to be presented to the clients. Managed junior and freelance UX designers to ensure top quality results and timeliness while contributing to hands-on design. With the San Francisco and NY strategists and designers, we have close communication with clients to offer tailored-fit solutions.
My biggest project at C&T is leading the UX design process of ReachMD app. It was perfect as we're in the midst of the COVID-19 pandemic. Apart from being beneficial for doctors and other medical professionals, this also helped C&T built their medical portfolio. Hence, we aimed to make it flawless, and we successfully did. With delicate ideation and intuitive designs, I spearhead a detailed design annotation which sped-up the development & QA team progress.
Leflair Vietnam
PRODUCT DESIGN LEAD
Being based in Vietnam gave me an opportunity to understand its fast developing and diversified consumer market.
Heading Leflair's overall design, I built and endorsed a flexible process that can keep up with the frequent campaigns and flash sales. Spearhead the product and design planning for Leflair's first ever mobile app with exclusive features. It successfully boosted revenue and merchant partners in Q4 of 2019. Closely collaborated with the CEO, marketing and production teams across Leflair's SEA offices on the campaign strategies, in parallel with the exploration of new features that would enhance the customer experience and retention.
One of the best opportunities I had in Leflair was having a chance to lead and direct the creatives team from all departments to have a unified look & feel on all mediums. In 9.9 2020 campaign, Leflair exceeded their target daily sales for the first time and received good customer feedback on the design and fast platform performance.
MAY 2017 - FEB 2019
Zeta Global (Nasdaq: ZETA)
UX ENGINEER | PH DESIGN LEAD
In collaboration with the San Francisco & Bangalore design and product teams, I helped with product specifications and transformed these to visuals from wireframes to interactive prototypes. Led and facilitated Zeta’s internal testing blitz every end of a design sprint to track and document any UX flaws or potential user blockers. It helped the product development team to identify high priorities and potential new features. We also established an interactive design system with easily exportable assets to ease developer and design frictions in managing assets and handover.
As design lead in PH, I managed the task tickets for designers in Manila, as well as conducted design workshops and mentoring. This greatly improved our design quality and standards maintaining consistency and legible design files.
JUN 2016 - MAY 2017
CPDone Pty Ltd
SENIOR UI/UX DESIGNER
Worked closely with product owners and stakeholders to understand platform capabilities, communicate designs, support agile development, and verify design implementations. Collaborated with the development team to translate user and business needs. I have also helped and assisted frontend developers and QAs on design requests and design testing to ensure the implementation accuracy of the final mockups.
SEP 2013 - JAN 2015
SEP 2015 - JUN 2016
PlantMiner AU ( Now Felix)
SENIOR UI / UX DESIGNER
As the only designer, I built the new user interface design through the full design and development cycle (concepts, information architecture, visual design and interaction design). With the help of the Frontend & Head and Marketing team in Brisbane, we have built their first design system. This served as an atlas and assets usage guide for our developers, QA, Commercial and Marketing team. This improved consistency across PlantMiner/Felix platforms, campaigns and social media posts.
Juz Media Creative Labs Singapore
DESIGN & TECH TEAM LEAD
Started as a Product Designer, I designed multiple platforms for our Singapore-based clients while maintaining an intuitive and cohesive look & feel for all our projects. I created and endorsed a design process to our leaders where we can adapt to the fast-paced progress and heavy project workloads.
I was promoted as Team Lead for both design and tech teams where I got involved with the planning, coordination and control of processes for the development team. I have also kept a close alignment with all our clients to ensure accurate and quality results. With this, we grew Juz Media's sales by 46% in 2014 through referrals from our loyal & previous clients & customers.
APR 2010 - FEB 2012
FEB 2012 - SEP 2013
Rogomi Inc.
MOBILE UI/UX DESIGNER | INTERIM LEAD
Apart from designing wireframes, assets and final mockups, I was heavily involved with the end-to-end design process from ideation up to UI testing. This greatly helped Rogomi improve our testing and development process as there are lesser back & forths from design to development team.
Became an Interim Design Lead to help train new designers as well as manage their deliverables and quality check.
Innovative Symmetry Clothing
SR. GRAPHIC DESIGNER / ILLUSTRATOR
In collaboration with the apparel team, I help with the design concepts for seasonal themes to be assigned to the graphic designers. I led the bi-weekly presentation of concepts and finished designs to the merchandising team and clients.
We became one of SM Department Store & Robinson's suppliers in terms of volume and quality back in 2011.
Let's Connect
Let's solve your next product challenge together–over coffee or drinks ;)
PH: +63 908 887 7560