Savyu F&B Loyalty & Rewards
Role: Experience Design Consultant
Savyu is an ALL-IN-ONE Sales, Marketing and Loyalty solution for offline retailers with a common reward system (Savyu Dollars), utilizing state-of-the-art data technology. Hence, the platform empowers brick-and-mortar retailers to digitize and grow their businesses with a customer-first & loyalty mindset.
Project Scope
DESIGN CONSULTANCY
One of my shortest yet enjoyable consultancy gig was Savyu, a loyalty focused F&B app in Vietnam where I was tasked to give a visual analysis and design direction to their internal design team. We had a quick usability audit of their existing app and we mainly focused on the content hierarchy and visual improvement of their app. I also had the privilege to train and conduct design workshops to their design team which was one of the highlights. On the design process, I also worked on some of the major screens that served as their peg in terms of UI and applied it on the rest of the screens.
Tasks:
Design Direction & Strategy | Design Workshop | Visual Hierarchy
